When people think of market automation, they think that all they have to do is leave their marketing roles to a robot computer. While this might be true, it is important that you give your marketing a human touch.
The clients we have today are very keen, and they understand that they have a right to personal marketing services. When you keep filling the clients in-boxes with messages, most likely you are likely to end up in the spam list. Always make sure you control your messages to avoid becoming spam. There are various tips that you should learn to avoid making your messages too automated.
Making market automation personal
Treat your customer as people and not a list
To make your marketing efforts automatic, you obviously have a list of customer e-mail address or whatever you want to use. Many business people make the mistake of treating it as a list rather than people. These are your customers so try and treat them like individuals.
When sending the e-mails, try and make them as personal as possible. If you have product
promotions in a certain area, do not send e-mails to people who are not in the area because it shows you just send a bunch of messages to your e-mail list rather than personal.
Remember to maintain relationships with customers
Market automation is not just about feeding your clients with a bunch of messages, but it should be an engaging process. Give clients a platform to engage with you and respond to what they think about your products.
This is very important in growing customer relationships and making the feel part of the process. In market automation, always strive to make the channels of communication open to make sure that customers are also part of your process.
Come up with unique communication channels
People might think that e-mail is the only way to automate their marketing process. The truth is e-mail marketing is becoming too old as a market automation method. With modern technology, people now spent weeks before looking at their e-mail. The best thing is to come up with another method that will accompany or replace e-mail.
The idea is to diversify and look for the current clients that you have. If you client list is made up of teenagers and young people, you can try social media. This is the channel there are likely to visit more than checking their e-mail. Understand your market and come up with a model that suits them.